Honda x 88rising
“Type-R is our permission to redline.”
In honor of their 75th Anniversary, Honda granted 88rising the iconic Type-R badge to fuel a collection of activations that celebrate the intersection of cars, music, and Asian culture.
88 Type-R is an ongoing partnership between 88rising & Honda that pushes the limit on creativity, producing high-octane creative executions across music, fashion, and experiences with a simple brief: how can we celebrate the culture while always pushing the limit on what’s next?
The first project in this partnership featured a