selected works of chris yennMultidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

88 Type-R Collection 

Honda x 88rising

“Type-R is our permission to redline.”

In honor of their 75th Anniversary, Honda granted 88rising the iconic Type-R badge to fuel a collection of activations that celebrate the intersection of cars, music, and Asian culture. 

88 Type-R is an ongoing partnership between 88rising & Honda that pushes the limit on creativity, producing high-octane creative executions across music, fashion, and experiences with a simple brief: how can we celebrate the culture while always pushing the limit on what’s next?

The first project in this partnership featured a SOLD OUT apparel collection that reimagines the Type-R lifestyle at the height of Asian import tuner culture, which debuted at 88rising’s Head in the Clouds Music Festival 2023.

  • Role: Creative Direction
  • Medium: Apparel Design, Ecommerce, Photo, Content, Experiential
  • Team: Jesse Chow, Barry Lai, 88NIGHTMARKET