selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
In honor of their 75th Anniversary, Honda granted 88rising the iconic Type-R badge to fuel a collection of activations that celebrate the intersection of cars, music, and Asian culture
“Type-R is our permission to redline.”
For 88rising’s debut fashion collaboration with Honda, 88rising re-imagines the Type-R lifestyle inspired by the height of the Import Tuning era, Asian youth culture, nostalgic car meets and music. The 88R collection merges 88rising with Honda’s iconic Type R to create the dream 88R Racing Club aesthetic.
In honor of their 75th Anniversary, Honda granted 88rising the iconic Type-R badge to fuel a collection of activations that celebrate the intersection of cars, music, and Asian culture.
88 Type-R is an ongoing partnership between 88rising & Honda that pushes the limit on creativity, producing high-octane creative executions across music, fashion, and experiences with a simple brief: how can we celebrate the culture while always pushing the limit on what’s next?
The first project in this partnership featured a SOLD OUT apparel collection that reimagines the Type-R lifestyle at the height of Asian import tuner culture, which debuted at 88rising’s Head in the Clouds Music Festival.
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Role: Group Creative Direction
88rising Creative Team: Jesse Chow
88rising Product Design: Kenneth Ning, Barry Lai, Max Hanuschak, Theresa Liu