10+ years leading creative and content development at the intersection of brands, music, and entertainment.

American Cancer Society

Beat Cancer Like a Boss

The American Cancer Society asked us to leverage their relationship with cancer survivor Simone I. Smith and her husband LL Cool J to bring a bold mentality to the fight against cancer.

The result? A bright and colorful campaign to help motivate their supporters to find the boss within in the fight against cancer. Simone and LL’s friends helped spread the word, with talent such as Mary J. Blige, Offset, Jhene Aiko, Salt n’ Pepa participating in the campaign and reaching out to their followers on behalf of ACS.