AMERICAN
CANCER SOCIETY

Leverage a relationship with cancer survivor Simone I. Smith and her husband LL Cool J to bring a bold mentality to the fight against cancer.

ROLE • Conceptual Development, Copywriting 

BEAT CANCER LIKE A BOSS

We teamed up with Simone I. Smith and LL Cool J in a bright and colorful campaign to help motivate their supporters to find the boss within in the fight against cancer.

Simone and LL’s friends helped spread the word, with talent such as Mary J. Blige, Offset, Jhene Aiko, Salt n’ Pepa participating in the campaign and reaching out to their followers on behalf of ACS.

Lastly, Beat Cancer Like A Boss is driven on social, with custom filters for fans and followers to showcase their own Boss mantras.





︎ HELLO@YENN.CO ︎