10+ years leading creative and content development at the intersection of brands, music, and entertainment.


Global Digital Festival — 2022 LNY

88rising celebrated Lunar New Year 2022 by throwing a livestream parade of the best Asian talents around the globe called DOUBLE HAPPINESS.

This massive, feature-length undertaking brought together 15 artists across 5 different countries to enchant a worldwide audience with music performances and skits, including branded content integrations for partners Lexus and Hennessy.

Lineup: Adawa, Alex Porat, Audrey Nuna, Jackson Wang, Milli, Mino, My Anh, Seori, SHAYITING EL, Stephanie Poetri, Warren Hue, Woosung, Youngohm, Yuzhen.

Key Metrics:
  • 6.3M viewers worldwide across YouTube & Facebook
  • Over $13K donations to Asian Mental Health Collective
  • Editorial coverage in Rolling Stone, NME, UPROXX, and more

Watch the full livestream here.