GEORGE DICKEL
TENNESSEE WHISKY

Dickel is a whisky that is “Handmade the Hard Way.” So we brought that philosophy to life with an unscripted competition series that aired on Hulu.

ROLE • Creative Development, Art Direction

RAISING THE BAR
Being "Handmade the Hard Way" is more than just a saying, it's a way of life for George Dickel Whisky. We wanted to demonstrate this way of life to our core audience so we created a reality series celebrating craftsmanship.

Raising the Bar premiered on Hulu as a 6-episode original series produced by reality-tv guru Thom Beers and Original Productions, creators of hit shows like Storage Wars and Deadliest Catch.




︎ HELLO@YENN.CO ︎