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10+ years leading creative and content development at the intersection of brands, music, and entertainment.

Diet Coke

It’s Mine


How far would *you* go for a Diet Coke? 

"It's Mine" is an integrated marketing campaign highlighting the glamour of Hollywood and fashion and their love for Diet Coke. With millions of unique bottle designs just waiting to be snatched off the runway, the campaign premiered at the Oscars before seeding into the world through fashion blogs and influencers.




Print & OOH Direction

Andra Day

“I Want It All”


To set the tone of the campaign, we collaborated with Grammy-winning artist Andra Day to create a powerful cover of Queen's classic "I Want It All" – a song she now performs on television appearances and tours nationwide.