DIET COKE

How far would you go for a Diet Coke?

IT’S MINE

"It's Mine" is an integrated marketing campaign highlighting the glamour of Hollywood and fashion and their love for Diet Coke.

With millions of unique bottle designs just waiting to be snatched off the runway, the campaign premiered at the Oscars before seeding into the world through fashion blogs and influencers.




We collaborated with Grammy-winning artist Andra Day to create a special cover of Queen's classic "I Want It All" – a song she now performs on television appearances and tours nationwide.


︎ HELLO@YENN.CO ︎