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10+ years leading creative and content development at the intersection of brands, music, and entertainment.

George Dickel Whisky

Raising the Bar


Dickel is a whisky that is “Handmade the Hard Way.” So we brought that philosophy to life with an unscripted competition series that aired on Hulu.

Raising the Bar premiered on Hulu as a 6-episode original series produced by reality-tv guru Thom Beers and Original Productions, creators of hit shows like Storage Wars and Deadliest Catch.