10+ years leading creative and content development at the intersection of brands, music, and entertainment.

Sofar Sounds x Stella Artois

Sofar Solstice

“With music in your heart and a chalice in your hand, you’re never too far from The Life Artois.”

To ride the wave of COVID-19, I helped client Sofar Sounds pivot their revenue model from a live events business to a content-and-editorial-led media company. Our first win was a summery partnership with Stella Artois’ summer-ready Solstice Lager called “Sofar Solstice.” 

Sitting within The Life Artois brand platform, “Sofar Solstice” was a multifaceted digital campaign that paired the beauty of music and the refreshing attitude of Stella Artois to help audiences around the world savor a rare 2020 summer.

We targeted consumers in the “California Riviera” (SF Bay Area) and featured quitesstially Californian artists who were primed to enjoy The Life Artois, just like their European counterparts.

Catch the Sofar Solstice playlist on YouTube

One of my favorite performances from the partnership was from Bay Area Filipinx rapper, Ruby Ibarra: