10+ years leading creative and content development at the intersection of brands, music, and entertainment.

Universal Music Group

WordPlay Lyric Videos

I overhauled the brand, design, and production for WordPlay, an animated lyric video channel produced internally by Universal Music Group. The project has so much room to grow, and I’m incredibly proud of the progress we’ve made already.

Among the many videos I’ve produced for WordPlay, my two favorite videos are YG’s “SWAG” and Machine Gun Kelly’s “My Ex’s Best Friend.”