selected work of chris yenn

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

hello@yenn.co

Boy of the Year Experience VR

Client: 88rising, Microsoft, Warren Hue

2023

Overview

An immersive VR performance to bring fans inside the world of Warren Hue

To celebrate Warren Hue’s critically acclaimed 88rising debut album BOY OF THE YEAR, we created an immersive VR experience of his hit single “In My Bag” that brought fans deeper into Warren’s World, full of easter eggs from his music videos and artwork.

Rapper and “BOY OF THE YEAR,” Warren Hue, curated a fantastical way to step into a world filled with low-fi artifacts like giant ketchup squeeze bottles, faux palm trees, and a motorcycle glove from his musical journey and celebratory year. Warren released a new album in 2022 titled “BOY OF THE YEAR” and wanted fans to have a fun, interactive way to experience it. Using Microsoft Azure AI and Custom Vision capabilities to capture a 360 degree performance, an AR and web music experience were created to land fans in the midst of the BOTY world. As fans jumped into the AR, Warren came to life right in the palm of their hands, tilting their devices up, Warren would be seen falling out of the sky, while rapping one of his hit songs from the album. In typical Warren fashion, the experience is catered to the Y2K futuristic aesthetic that he is known for, and the 360-degree music video gives fans a chance to see Warren in the round and engulfed in the objects of the year.

––––––
Group Creative Director
88rising Creative Team: Tin Mai, Jesse Chow

VR Animation: Rock Paper Reality
VR Capture: Metastage
VR Performance Direction: Israel Riqueros
Content Direction: Sean Matsuyama

Full Performance Capture

Watch full performance (non interactive)

Microsoft x Warren Hue — BOTY Experience In My Bag

Selects