Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
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Rapper and “BOY OF THE YEAR,” Warren Hue, curated a fantastical way to step into a world filled with low-fi artifacts like giant ketchup squeeze bottles, faux palm trees, and a motorcycle glove from his musical journey and celebratory year. Warren released a new album in 2022 titled “BOY OF THE YEAR” and wanted fans to have a fun, interactive way to experience it. Using Microsoft Azure AI and Custom Vision capabilities to capture a 360 degree performance, an AR and web music experience were created to land fans in the midst of the BOTY world. As fans jumped into the AR, Warren came to life right in the palm of their hands, tilting their devices up, Warren would be seen falling out of the sky, while rapping one of his hit songs from the album. In typical Warren fashion, the experience is catered to the Y2K futuristic aesthetic that he is known for, and the 360-degree music video gives fans a chance to see Warren in the round and engulfed in the objects of the year.
GROUP CREATIVE DIRECTOR
88rising Creative Team: Tin Mai, Jesse Chow
VR Animation: Rock Paper Reality
VR Capture: Metastage
Performance Director: Israel Riqueros
Content Director: Sean Matsuyama