Double Happiness:
Global Digital Festival LNY 2022
88rising
88rising celebrated Lunar New Year 2022 by throwing a livestream parade of the best Asian talents around the globe called DOUBLE HAPPINESS.
This massive, feature-length undertaking brought together 15 artists across 5 different countries to enchant a worldwide audience with music performances and skits, including branded content integrations for partners Lexus and Hennessy.
Lineup: Adawa, Alex Porat, Audrey Nuna, Jackson Wang, Milli, Mino, My Anh, Seori, SHAYITING EL, Stephanie Poetri, Warren Hue, Woosung, Youngohm, Yuzhen.
Key Metrics:
- 6.3M viewers worldwide across YouTube & Facebook
- Over $13K donations to Asian Mental Health Collective
- Editorial coverage in Rolling Stone, NME, UPROXX, and more
Watch the full livestream here.
- Role: Group Creative Director
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Medium: Music Film, Livestream, Identity Design
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Team: 88rising, Ophelia