selected works of chris yennMultidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

Double Happiness:
Global Digital Festival LNY 2022


88rising celebrated Lunar New Year 2022 by throwing a livestream parade of the best Asian talents around the globe called DOUBLE HAPPINESS.

This massive, feature-length undertaking brought together 15 artists across 5 different countries to enchant a worldwide audience with music performances and skits, including branded content integrations for partners Lexus and Hennessy.

Lineup: Adawa, Alex Porat, Audrey Nuna, Jackson Wang, Milli, Mino, My Anh, Seori, SHAYITING EL, Stephanie Poetri, Warren Hue, Woosung, Youngohm, Yuzhen.

Key Metrics:
  • 6.3M viewers worldwide across YouTube & Facebook
  • Over $13K donations to Asian Mental Health Collective
  • Editorial coverage in Rolling Stone, NME, UPROXX, and more

Watch the full livestream here.

  • Role: Group Creative Director 
  • Medium: Music Film, Livestream, Identity Design
  • Team: 88rising, Ophelia