selected work of chris yenn

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

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Double Happiness Global Livestream

Client: 88rising

2022

Overview

Spearheaded a global livestream music festival to spread joy for Lunar New Year

88rising celebrated Lunar New Year 2022 by throwing a livestream parade of the best Asian talents around the globe called DOUBLE HAPPINESS. This massive, feature-length undertaking brought together 15 artists across 5 different countries to enchant a worldwide audience with music performances and skits, including branded content integrations for partners Lexus and Hennessy.

Key Metrics:

6.3M viewers worldwide across YouTube & Facebook
Over $13K donations to Asian Mental Health Collective
Editorial coverage in Rolling Stone, NME, UPROXX, and more

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Role: Group Creative Director
88rising Creative Team: Tin Mai, Jesse Chow
Design: Ophelia
Brand Partners: Lexus, Hennessy