CHRIS YENN SELECT WORK

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

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LIVE FROM FAM STUDIOSClient: FUTURE ASIAN MUSIC, 88RISING2025
OverviewProduced Live from FAM Studios, an ongoing performance content series and artist camp to sustain the launch of Future Asian MusicFuture Asian Music (FAM) is a new platform from record label 88rising dedicated to championing emerging and independent Asian artists from all around the world, offering music distribution as well as content and performances opportunities to help the world take notice.

As part of the last stop of the Road to FAM platform launch, we invited 15 artists from all over Southeast Asia to experience FAM Studios, a unique artist camp and content house dedicated to independent and emerging Asian artists that provided workshops from Grammy-winning producer James Fauntleroy, media opportunities, and content production to amplify their voices and careers.

Over the span of two days, we produced Live from FAM Studios — an ongoing performance series captured directly from this camp to help showcase the amazing talent lighting the region on fire. The production was a monumental effort, directing production and artist teams across two separate stages to capture all 15 artists invited to the camp.

GROUP CREATIVE DIRECTOR
88rising Creative Team: Tin Mai, Jesse Chow, Cynthia Guo, Emily Truong
Design: Wesley So, Cameron Galley
Brand Partners: Cloud11, Nothing Headphones
Content Production: Kantana