selected works of chris yennMultidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

It’s Mine

Diet Coke


How far would *you* go for a Diet Coke?

"It's Mine" is an integrated marketing campaign highlighting the glamour of Hollywood and fashion and their love for Diet Coke. With millions of unique bottle designs just waiting to be snatched off the runway, the campaign premiered at the Oscars before seeding into the world through fashion blogs and influencers.
  • Role: Creative Director 
  • Medium: Advertising
  • Team: CAA Marketing, Daniel Askill