Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Celebrate the iconic Diet Coke as an Oscar-worthy obssession
How far would you go for a Diet Coke?
"It's Mine" is an integrated marketing campaign highlighting the glamour of Hollywood and fashion and their love for Diet Coke. With millions of unique bottle designs just waiting to be snatched off the runway, the campaign premiered at the Oscars before seeding into the world through fashion blogs and influencers.
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Role: Creative Director
Agency: CAA Marketing Director: Daniel Askill
Music: Andra Day