selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Transform a key symbol of Jackson Wang’s MAGIC MAN album lore into an immersive touring experience
The Magic Man Experience invited fans to enter and interact with a key symbol from Jackson’s album lore — a mysterious elevator that descends deeper and deeper into Jackson’s inner world, where your movements and responses to various prompts would customize the fan experience.
Working with Volvox Labls, we leveraged multiple Microsoft technologies to bring this concept to life: Computer Vision Spatial Analysis to detect movement in real time, Microsoft Azure Kinect to manipulate auras, and OpenAI’s GPT tech to inspire new magic-isms, the experience transports fans into Jackson’s captivating imagination.
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Role: Group Creative Director
Team: Tin Mai, Jesse Chow, Volvox Labs
BTS Content: Sean Matsuyama