Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
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Moonrise Gala was brought to life with two key brand partners dedicated to championing Asian excellence, Lexus and Johnnie Walker Blue Label.
LEXUS
We crafted an on-site installation inspired by the concept of a ‘Family Tree’ to symbolize and celebrate the growing family of Asian trailblazers in creativity. The installation and partnership was fruther immortalized in Lexus-driven promotional content tying Lexus’s vision for the future with the aspirations of the gala.
JOHNNIE WALKER BLUE LABEL
We built a premium interactive bar experience inspired by Blue Label’s LNY collaboration with artist James Jean, where gala attendees could witness the flavors of Blue Label transform into a a variety of Moonrise-exclusive cocktail collaborations right as they were being served to guests.