selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Transforming Lunar New Year into an epic night of luxury and music to create a new awards show franchise in celebration of Asian excellence
Featuring legendary music performances, breathtaking installations, moving tributes, and a star-studded roster of notable guests, MOONRISE turns Lunar New Year into a must-see media spectacle to shine a spotlight on Asian music legends past and present in the midst of music’s biggest moment - the Grammys.
Held at Milk Studios in Los Angeles, the inaugural Moonrise Gala was a major cultural event that garnered national attention and headlines, most prominently featured in The New York Times.
Our team developed the Moonrise brand and gala from the ground up, executing across every level from visual identity, experiential production, awards development, talent curation and outreach, brand partnership integrations, and content capture.
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Role: Group Creative Director
88rising Creative Team: Tin Mai, Jesse Chow
Experience + Scenic Design: K2 Worldwide
Broadcast Director: Mark Ritchie
Moonrise Medal Design: Anna Kikue
Visuals: Forrest Grenfell, Angelo Rosales, No Mercy Studio