selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Transforming Lunar New Year into an epic night of luxury and music to create a new awards show franchise in celebration of Asian excellence
Featuring legendary music performances, breathtaking installations, moving tributes, and a star-studded roster of notable guests, MOONRISE turns Lunar New Year into a must-see media spectacle to shine a spotlight on Asian music legends past and present in the midst of music’s biggest moment - the Grammys.
Held at Milk Studios in Los Angeles, the inaugural Moonrise Gala was a major cultural event that garnered national attention and headlines, most prominently featured in The New York Times.
Our team developed the Moonrise brand and gala from the ground up, executing across every level from visual identity, experiential production, awards development, talent curation and outreach, brand partnership integrations, and content capture.
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Role: Group Creative Director
88rising Creative Team: Tin Mai, Jesse Chow
Experience + Scenic Design: K2 Worldwide
Broadcast Director: Mark Ritchie
Moonrise Medal Design: Anna Kikue
Visuals: Forrest Grenfell, Angelo Rosales, No Mercy Studio
Crafting an iconic piece of jewelry to honor trailblazers of Asian music & culture for the Moonrise Gala
Designed in partnership with jeweler Anna Kikue to embody Moonrise’s core pillars of Growth — Reflection — Legacy to become a family crest for an ever-growing collective of Asian achievement.
Moonrise Gala was brought to life with two key brand partners dedicated to championing Asian excellence, Lexus and Johnnie Walker Blue Label.
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Lexus
We crafted an on-site installation inspired by the concept of a ‘Family Tree’ to symbolize and celebrate the growing family of Asian trailblazers in creativity. The installation and partnership was fruther immortalized in Lexus-driven promotional content tying Lexus’s vision for the future with the aspirations of the gala.
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Johnnie Walker Blue Label
We built a premium interactive bar experience inspired by Blue Label’s LNY collaboration with artist James Jean, where gala attendees could witness the flavors of Blue Label transform into a a variety of Moonrise-exclusive cocktail collaborations right as they were being served to guests.