Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
We created unique story chapters and bosses for each member of the group, training the GPT model with a narrative world that players could unlock and explore.
Using ChatGPT, the site narrative the story as you play and reacts to what you want to do or say.
Players could respond to story prompts in any way they desired, and their answers could even create custom pixel art illustrations through DALL-E image generation.
New chapters were rolled out over the course of five months, inviting fans to return to the quest.