selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Designed an AI-powered open world video game RPG with Japanese girl group ATARASHII GAKKO! where fans generate their own adventure
In the game, ATARASHII GAKKO! — whose group has long championed positivity the power of friendship — lean on players to defeat five unique Monsters of Fear: the Dragon of Envy, the Goliath of Laziness, the Serpent of Loneliness, the Kraken of Self-Doubt, culminating in a final boss battle with Fear Itself. The experience features two different endings, depending on the success of the player’s choices — one good ending, and one ultra ending.
The release of “QuestAG!” marks the first time a music artist has collaborated with Azure OpenAI Service to create a video game.
We commissioned the art, created the BTS featurette, developed the narrative and trained the model to create custom AI responses that brought them through the journey.
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Role: Group Creative Director
88rising Creative Team: Tin Mai (Experience), Jesse Chow (Content)
BTS Director: Sean Matsuyama
Game Graphics: Fantasista Utamaro