Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Crafted a surreal and cinematic rollout for Indonesian rap superstar Rich Brian’s third studio album “Where Is My Head?”
This is a comeback album that sees Brian as an artist evolved — an artist in a new space with a new sound, reflecting on the last five years spent away from music-making with a playful (and at times ironic) outlook at love, life, and career.
Over cinematic beats and melodies meticulously crafted by Brian himself, we hear two sides of his personality almost at odds with each other. One, introspective and romantic, willing to love so deeply that it hurts. The other, brash and braggadocious, the one the industry craves and a craving he gladly feeds.
––––––
Role: Creative Director
Director: Jared Hogan Production Company: MrMr Films