selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Launched 88rising’s independent music platform Future Asian Music with a multi-city music showcase featuring the hottest emerging artists in Southeast Asia
We needed a big splash to launch the brand, so we partnered with Levi’s SEA to create a multinational music showcase of the hottest artists in the region. The tour stopped at four different cities — Zack Tabudlo in Manila, Fariz Jabba in Singapore, Zamaera in Kuala Lumpur, and Ramengvrl in Jakarta — before every artist joined Thai rap superstar MILLI for a wild finale in Bangkok.
For Levi’s, this co-branded concert and content series became one of their most successful campaigns to date, giving the brand opportunities to style each artist, drive in-store promotion, and activate experientially across the entire region.
Our team was involved at every stage of activation, from developing the FAM identity to curating artists to producing the shows in partnership with Hypebeast SEA and Brite Panther.
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Role: Group Creative Director
88rising Creative Team: Tin Mai, Jesse Chow, Cynthia Guo
Brand Partners: Levi’s SEA, Chang Beer, CP Group, Cloud11
Concert Production (SEA): Hypebeast SEA
Concert Production (Bangkok): Brite Panther
Content: Sean Matsuyama, Joe D’Aleo, Justin Tan