selected work of chris yenn

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

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Sofar Solstice

Client: Sofar Sounds, Stella Artois

2020

Overview

Piloting a summer music series for Sofar Sounds and Stella Artois to celebrate “The Life Artois”

With CTRL5 Studios I helped client Sofar Sounds pivot their revenue model from a live events business to a content-and-editorial-led media company. Our first win was a summery partnership with Stella Artois’ summer-ready Solstice Lager called “Sofar Solstice.”

Sitting within The Life Artois brand platform, “Sofar Solstice” was a multifaceted digital campaign that paired the beauty of music and the refreshing attitude of Stella Artois to help audiences around the world savor a rare 2020 summer.

We targeted consumers in the “California Riviera” and featured quitesstially Californian artists who were primed to enjoy The Life Artois, just like their European counterparts.

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Role: Freelance Creative Director
Agency: CTRL5 Studios
Director: Owen Brown