StubHub — YENN.co

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

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PURSUITS

Client: STUBHUB

2016

Overview

Identity and editorial curation programming to launch StubHub’s storytelling platform PURSUITS

STUBHUB PURSUITS is a regular stream of premium content on StubHub’s app, created to showcase the power of live events through stories with athletes, performers, and cultural commentators.

PURSUITS featured a powerful new design language developed in tandem with Grand Army and gave us a chance to shoot a fun series of documentaries about live comedy, the opera, and the origin of ballpark nachos.

CREATIVE DIRECTOR

Agency: CAA Marketing

Design & Animation: Grand Army

Design Identity

Content
We curated and produced a series of editorial content features that exploring the untold stories of live experience: from the birth of ballpark nachos to the youngest standup comic in America to NBA All-Star Pau Gasol’s passion for the opera.