Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
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I assembled and directed a team of technical, production, and visual designers to concept and execute an immersive stage environment for WHATMORE that was inspired by New York as a city and culture always under construction — one that constantly reintegrates, reinvents, rebuilds itself. Our animated visual backdrop soared through the city skyline while our stage design allowed WHATMORE to perform and interact with iconic elements of NY streets — steam stacks, construction materials, and our very own hot dog stand.
CREATIVE DIRECTOR
Lighting Design: Jack Dermer
Technical Design: Julien Reux
Production Design: Logan Rauhut
Visuals: No Mercy c/o Sahir Khan, Branko Jass
Our visual had two goals — make sure audiences saw the artist name and bring the vibe of NYC through iconic easter eggs.
We crafted a six minute looping backdrop that brought to life the skyline and textures of New York City in a compact scene.
WHATMORE personally designed every tag: the hero WHATMORE design, each group member’s name, and shout outs to LaGuardia High School where the artists’ friendship began.