Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Our visual was a 6 minute looping backdrop that brings to life the skyline and textures of New York City in a compact scene.
To deepen the personal story of the visual, we invited WHATMORE to design every tag on the billboard element, including the statement WHATMORE design, each group member’s name, and shout outs to LaGuardia High School (LAG18) where the artists first became friends.