selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
A culture-driven Indonesia homecoming campaign to celebrate the release of Rich Brian’s much anticipated third studio album WHERE IS MY HEAD?
In collaboration with legendary truck painter Jamari, we transformed a fleet of trucks into mobile canvases — each representing a different track from the album and drawing from Brian’s meme and music video symbolism. These moving works of art will travel along curated routes and park at key locations across Jakarta, expanding the album’s awareness in the market.
With the trucks in tow, we crafted three distinct music videos that showcased the beauty of Indonesia’s culture and countryside. The result: massive love from his hometown community.
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Role: Creative Direction
Directors: Saktian & Senry Alvin
Production Company: Rodagenic