CHRIS YENN SELECT WORK

Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

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WHERE IS MY HEAD? Indonesia Homecoming Campaign Client: RICH BRIAN, 88RISING2025

Overview A culture-driven Indonesia homecoming campaign to celebrate the release of Rich Brian’s much anticipated third studio album WHERE IS MY HEAD?As part of the rollout for Rich Brian’s new album WHERE IS MY HEAD?, we launched a campaign in Jakarta drawing inspiration from Indonesia’s iconic painted truck culture, where cargo trucks are painted with an eye-catching designs and blue-collar humor. 

In collaboration with legendary truck painter Jamari, we transformed a fleet of trucks into mobile canvases — each representing a different track from the album and drawing from Brian’s meme and music video symbolism. These moving works of art will travel along curated routes and park at key locations across Jakarta, expanding the album’s awareness in the market.

With the trucks in tow, we crafted three distinct music videos that showcased the beauty of Indonesia’s culture and countryside. The result: massive love from his hometown community.

CREATIVE DIRECTOR
Director: Saktian & Senry Alvin
Production Company: Rodagenic
VisualsWatch full length  She Fat Cats, Starving Dogs Serpents!

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