Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
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With a visual identity inspired by Asian mythology and a brand fiercely dedicated to community, Year Of activated at the grassroots-level, partnering with 99 Ranch, Mama Night Market, 626 Night Market to spread bold flavors to loving fans throughout the Southern California region.
From pitching the concept to ABInBev, to developing the flavors, spearheading the packaging and identity design, and leading the rollout, I guided every stage of development through to launch. This venture was a massive collabortive undertaking that executed across every vertical of 88rising: music, talent, content, digital, experiential.
GROUP CREATIVE DIRECTOR, BRAND DIRECTOR
Product Identity: Combo
Marketing Identity: Hello Design
Experiential: Clear As Day
Photography: Louisa Meng