selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
selected work of chris yenn
Multidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.
Developed and launched the best Asian hard seltzer in the world
From pitching the concept to ABInBev, to developing the flavors, spearheading the packaging and identity design, and leading the rollout, I guided every stage of development through to launch. This venture was a massive collabortive undertaking that executed across every vertical of 88rising: music, talent, content, digital, experiential.
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Role: Creative Director, Brand Director
Product Design: Combo
Social Design: Hello Design
Experiential: Clear As Day
Photography: Louisa Meng