selected works of chris yennMultidisciplinary creative director leading creative and content development for global campaigns at the intersection of music, brands, and entertainment.

Year Of Hard Seltzer Launch


In a pilot venture with ABInbev, launched a new-to-world hard seltzer brand named Year Of celebrating bold flavors and the Asian spirit of fun.

From pitching the concept to ABInBev, to developing the flavors, spearheading the packaging and identity design, and leading the rollout, I guided every stage of development through to launch. This venture was a massive collabortive undertaking that executed across every vertical of 88rising: music, talent, content, digital, experiential.

  • Role: Creative Direction
  • Medium: Flavor Development, Packaging, Visual Identity
  • Team: 88rising, ABInBev, Combo, Hello Design

2022 Recap